This month at Founder Fridays, we’re joined by Reuben Scheckter, CEO & co-founder of FlyWeel, CEO & founder of Leadify (exited). Flyweel is a Brisbane fintech building financial infrastructure for businesses that grow through paid ads. Reuben's spent nearly a decade in performance marketing, spending over $40M on ads with a passion for GTM that compounds over time. Previously he bootstrapped a lead generation company to $7m ARR, doubling turnover every year for its first three years before it was acquired and made the AFR Fast Starters list that same year. At Golf Journeys he came on as fractional CMO and co-founder, running GTM as it went from zero to one. At Flyweel he's grown ad spend under management from $2M to over $115M and 1,000 users in five months, with distribution built on top of SEO/AEO he drives with orchestrated LLM workflows.