About
I'm a Fractional Marketing Executive with strengths across the entire marketing stack, with especially deep expertise & experience in Public Relations + Investor Relations.
I’ve partnered with founders, CEOs, investors, & leadership teams to connect the dots between strategy, storytelling, & shareholder value, to strengthen market perception, helping drive sales & boost investor confidence.
My ideal clients/employers are tech and/or life-science firms on a financial fast track, orgs
🔹 Preparing for a strategic investment, merger, acquisition, and/or IPO,
🔹 Navigating post-deal integration or market repositioning, or
🔹 Seeking stronger visibility to attract customers, partners, & capital.
I align messaging, marketing, & money flow to ensure companies tell the stories that directly support the valuation narrative.
As a result, I craft and implement strategic campaigns to boost market visibility & drive increased MQLs.
During my career, I’ve helped firms generate over $800MM million in new business opportunities & increase valuations by over $1.2B through disciplined strategy & communication leadership.
I also turn complexity into clarity and clarity into capital. That’s been the constant through every campaign & engagement I’ve led/directed.
Past endeavors include
▪️ Marketing Audits,
▪️ Corporate Positioning, Branding & Messaging,
▪️ Business Plan Writing & Creation,
▪️ Persona Identification & Mapping,
▪️ LeadGen Planning, Execution & Capture,
▪️ Product Definition, Naming, Positioning & Messaging,
▪️ Product Packaging, Collateral & Documentation,
▪️ Event Planning & Execution,
▪️ Public Relations/Publicity Planning & Execution,
▪️ Partner Marketing & Field Marketing,
▪️ Key Account Sales Efforts & Support, including Channel Sales,
▪️ Web, Interactive, Social Media, Video Planning & Execution,
▪️ Direct Response/Email/Interactive Marketing,
▪️ Demand Creation & Generation Programs, and
▪️ Graphic Design & Art Direction …
and more.
AND … Artificial Intelligence (AI) is now part of everything I do.