I built Sarus Lifting to help crane companies and oversized haulers save time and reduce risk in transporting and lifting heavy cargo. After closing our doors in 2024, I've been on a mission to apply what I've learned about customer discovery and early-stage GTM motions at other startups addressing problems affecting the big, old-school physical industries. I'm also a passionate community member, and have been an active part of the growing Colorado startup scene since I moved here in 2017.