JAbout
I am the Creative Director at Blackpepper. A full-service eCommerce agency, working in the London Area.
Having come from a design background I got to a point where not only did I want to understand why I am making changes, but also what is the result of my work. After finding CRO and A/B testing, I saw that it could answer these questions and also help generate ideas and prioritise them. I quickly took a course on Udemy and then the CXL mini-degree and have been involved in developing our process and CRO offering ever since.