About
I’m a digital marketing leader who believes great strategies don’t just work—they connect with the right audiences (stop trying to boil the ocean!). My approach is about precision, creating targeted, user-first experiences that make businesses thrive and customers feel understood.
My marketing journey started in email marketing for some of the biggest names in IT, crafting campaigns that delivered real results. But I wanted to dig deeper into how people find and engage with content, so I dove headfirst into SEO. Reading the Art of SEO (all 900 pages of it) wasn’t enough, so I took a full-time SEO role to learn the craft from the inside out. I fell in love with the challenge, the creativity, and the data—and it’s been a central part of my marketing story ever since.
Today, I focus on building content strategies that resonate, creating seamless user journeys, and delivering results that matter. Whether launching content hubs that establish authority, optimizing conversion rates, or mentoring teams to think boldly, my mission is clear: make the digital experience effortless and impactful for users and businesses alike.
I thrive on solving tough problems, connecting the dots between data and creativity, and collaborating with talented teams to push the boundaries of what’s possible. And yes, I’m still a fan of a well designed spreadsheet and a perfectly worded call-to-action.
Let’s connect if you want to talk about smarter strategies that put users first, sharper targeting, or how to create content that truly delivers results. And if you’re in Seattle, let’s grab a coffee.