MAbout
With over a decade of experience in Experimentation-led Growth and Conversion Rate Optimization (CRO), I am a passionate and data-driven marketing leader who builds experimentation teams to enhance user experiences and maximize conversion rates across global markets. As the Director of Global Conversion at Audible, I shape and execute comprehensive strategies to optimize user journeys across our web and app surfaces, drive impactful A/B testing initiatives, and implement innovative solutions to boost conversion rates and strategic KPIs.