About
Hi! I'm Alejandra, a UX/UI Designer with a strong background in anthropology. I've spent over 5 years deep in qualitative and quantitative research, and for the past 2 years, I've been applying all that knowledge to User-Centered Design. I love leading projects from the initial idea all the way to product launch, working closely with multidisciplinary teams. I'm passionate about experimenting, iterating, and testing hypotheses to create user experiences that truly make a difference.