l am a full-time entrepreneur, a resilient innovator, who never tires of trying to improve everything that touches her hands. The cost of
an experiment will never be greater than the learning achieved.
I was a co-founder of EscalaDN and I am currently a co-founder of
Adaptable.com.co. This focus on innovation and
constant business prototyping has changed my perspective on experimentation, since we have tried all kinds of
innovations for clients: digital, strategy, organizational, product, market and even narrative. Having the goal to help our
clients learn from the market and develop capabilities aligned with current demands and mitigate the risk and uncertainty
of innovation that business are not willing to assume on their own, we have sought more efficient ways of testing, which
leads me to be strategic and agile when piloting any idea, narrative or message.