About
Hello, I'm Tracy! 👋 I'm an on-demand CRO Strategist who builds high-performing CRO programs for direct-to-consumer brands and agencies based on rigorous user research and problem-solving instead of throwing sh*t at the wall.
You may recognize me as Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022-2023, or as the former co-host of two experimentation podcasts.
I'm an advocate of neuroinclusion in the workplace and openly share my experiences as a woman with ADHD.