About
Hello, I'm Wanderson. Over the past seven years, I have focused my career on helping businesses, entrepreneurs, and enterprises tackle challenges as a dedicated Problem Solver.
I am a generalist by training, with specialized expertise and a keen interest in marketing, sales, growth, and the creator economy.
For personal growth, I am currently exploring surfing and delving into neuroscience literature.
My Core Skills:
💡 Growth Loops & Performance Marketing:
I excel in designing and executing growth-focused strategies and data-driven marketing initiatives, including:
Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies.
Go-to-Market (GTM) launches.
Robust experience in digital marketing, encompassing both paid and organic campaigns for lead generation, SEO, CRO, and marketing experiments.
Key areas of expertise:
A/B Testing
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Growth Hacking
Ads management on Meta, Google, YouTube, TikTok, Pinterest, and Taboola.
Marketing Funnel Development (e.g., Webinars, Video Sales Letters (VSLs)).
🚀 Agile Execution:
I lead cross-functional and multidisciplinary teams using Agile and Scrum methodologies to ensure fast, iterative progress. My expertise includes planning and executing effective sprints, retrospectives, and pivots to achieve impactful results.
📊 P&L and Unit Economics in SaaS (B2B and B2C):
I specialize in analyzing and optimizing key financial metrics for SaaS businesses, such as:
Subscription-based revenue models (e.g., MRR, ARR)
Metrics optimization: LTV/CAC, churn rate, ARPU, gross margins, and other SaaS KPIs.