Experimentation strategist at Speero, with over 6 years of experience in Conversion Rate Optimization and customer research. I have led and scaled successful experimentation programs across various industries, focusing on data-driven insights to improve customer experiences. Experience in managing hundreds of A/B tests and research studies, helping companies achieve impactful, customer-focused outcomes. Named Young CRO of the Year in 2020, by Experimentation Elite awards. Passionate about utilizing testing, data analysis, and strategic insights to drive growth.

I leverage over 7 years of e-commerce experience to optimize customer experiences across diverse industries and markets. With a proven track record that includes projects for Läderach, Direct Wines, Puma, The Metropolitan Museum of Art, The New York Times, Sportland, The Webster, Lafayette148NY, Samsung, and many others under my belt, I bring actionable insights that drive results. At Conversion95, our mission is to help businesses achieve sustainable growth by combining the power of data-driven Conversion Optimization (CRO), User Research, cutting-edge UX/UI Design, Personalization, Loyalty & Omnichannel Strategies, and A/B Testing. __________ In my free time, you’ll find me at the gym, perfecting my golf swing, or exploring wines and food paired with great company and conversation.

CX and conversion strategist (Scandiweb, independent advisory, an SF startup), deep-tech founder in HCI. I do things that are fulfilling, impactful and fun - and I’m creating a future that will enable people to have more time and energy for such things in their lives. Now conceptualizing a simpler, universal way for people to directly interact with the world. Building a team of top researchers and developers to bring the next interface to life - using people’s context to optimally translate their intent into outcome, for hyperpersonalized and seamless experiences, including better phygital shopping.

I'm a product manager at Bondora, dealing with different types of A/B and/or smoke testing regularly.