This month at Founder Fridays, we’re joined by Sarah-Jane Kurtini. Few mentors understand the emotional and strategic dance of consumer startups quite like Sarah-Jane Kurtini. A founder, storyteller, and positioning expert, Sarah-Jane brings a rare blend of heart and precision to her work, helping early-stage founders find the words, framing, and focus that make customers care. Sarah-Jane spent a decade building Tinybeans, the online baby journal that grew from a bootstrapped family project in 2011 to an ASX-listed company with millions of users.